Ford has yet again come out on top of a race, this time as the best-perceived brand in the US, not just among car companies but among all companies in the country.
Research firm YouGov announced the news about the Detroit automaker. Every day of the week, its workers speak to about 5,000 Americans, asking the public’s opinion on 1,100 of the country’s biggest brands.
Specifically, YouGov pollsters ask, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Respondents then are asked to rank that sentiment on a scale ranging from -100 (very negative) to +100 (very positive). A score of zero is perfectly neutral.
Here’s the full top-ten list:
1. Ford (31)
2. Amazon (29.9)
3. Subway (29.8)
4. History Channel (29.1)
5. Lowe’s (26.8)
6. V8 (26.7)
7. Walgreens (25)
8. YouTube (24.3)
9. Kindle (23.7)
10. Cheerios (23.7)
Ford is the only automaker to break into the top ten list, which is also missing some of today’s most popular brands like Apple, Google, and most media outlets.
Lance Mounsey
Lance Mounsey is a professor in Marketing in a university in New York. He has also worked as a copywriter in a well-known advertising agency
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