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Branding Experts: Apple Should Reinvent Its Marketing
Brand experts say that Apple should make major changes to its marketing strategy instead of following its routine process with every product launch if it wants to make its way back to the top. The...
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Paypal Market Offline Options
PayPal, the veteran online payment business, is increasing its marketing costs to back the company’s push into physical stores. PayPal, owned by eBay Inc., is trying to become one of the common ways to...
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Woo Hoo! Universal Orlando Opens Springfield Fastfood Blvd. In ‘Simpsons’...
Woo hoo! Fans of the long-time Fox animated TV show The Simpsons are up for a treat as Universal Orlando Resort has expanded a theme park modeled after the infamous town of Springfield, complete with...
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Thinking outside the Box: Modern Adverting Strategies
Ever since people started trading goods and services, advertising has become a focal point for many business savvy individuals. Back then, businesses heavily relied on word of mouth to attract more...
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The Agency Guide to Choosing the Right SEO Reseller Company
The demand for search marketing continues to grow rapidly, and many businesses look for effective strategies online. These businesses rely on SEO vendors who can integrate both digital and traditional...
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Ford Is America’s Top Brand
Ford has yet again come out on top of a race, this time as the best-perceived brand in the US, not just among car companies but among all companies in the country. Research firm YouGov announced the...
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Apple : iPhone Sales Up But Profit Declines
Apple profits have declined for a third consecutive quarter to $7.5bn, although iPhone sales were stronger than analysts’ expected. Disappointing earnings The disappointing figures prompted fears about...
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Sephora Pulls Lipstick After Name Sparks Outrage
French cosmetics giant Sephora has pulled a lipstick dubbed “Celebutard” amid public criticism from customers, particularly parents of children with mental disabilities. Offensive make-up line The...
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Spanish Winemakers Compete In China’s Wine Market
Wines from Spain and the New World are gaining ground in China, as Chinese wine enthusiasts become increasingly adventurous. Taste of success Exports of Spanish wines in China have jumped by 40% in the...
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US Stocks Go Up Sharply At Close
New evidence of a stronger economy and a flurry of corporate deals are giving the stock market a good push. The stock price of LSI Corp went up Monday after Avago Technologies announced that it was...
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