Anti-Smoking Campaign Reverts to Scare Tactics
The recent government funded anti-smoking campaign proved to be more effective than originally thought–convincing up to fifty thousand people to quit the habit. The ad campaign, Tips From Former...
View ArticleMotorola Launches New Phones under Google
After its dormancy for almost a year, Motorola Mobility, one of Google’s acquisitions, is once again back on the mobile market with its three new smart phones. In a New York news press conference, the...
View ArticleResults, Business Success And Focusing On What You Can Influence
Results happen only as a result of work. You either have to do yourself the work or you can hire someone else to do it for you. Make sure you don’t skip this step because without action nothing can...
View ArticleSchweppes To Improve Marketing Through Subtle Changes
Schweppes came about in 1783 as a brand specializing in sparkling beverages. Today it seeks to innovate on the campaigns that made them popular while drawing on their familiarity in the existing...
View ArticleThe Case Of The Complaining Customer
What do you do when customers complain on your social networking page? Do you ignore it or try to resolve it? The second approach is the right one to fix things. Disregarding a complaint or even a...
View ArticleDisney Shows Unreleased 1938 Mickey Mouse Sketch
Disney icon Mickey Mouse still surprises everyone. Disney’s repository has just shown a newly discovered sketch from 1938. The sketch “Mickey’s Toothache” was part of an unfinished cartoon aiming to...
View ArticleJ.C. Penny Strategic Marketing VP Leaves For Home Depot
J.C. Penny lost another executive after Lisa DeStefano-Orebaugh resigned as the company’s vice president for strategic marketing. After leaving her post, DeStefano-Orebaugh heads to Home Depot to take...
View ArticleBranding Experts: Apple Should Reinvent Its Marketing
Brand experts say that Apple should make major changes to its marketing strategy instead of following its routine process with every product launch if it wants to make its way back to the top. The...
View ArticlePaypal Market Offline Options
PayPal, the veteran online payment business, is increasing its marketing costs to back the company’s push into physical stores. PayPal, owned by eBay Inc., is trying to become one of the common ways to...
View ArticleWoo Hoo! Universal Orlando Opens Springfield Fastfood Blvd. In ‘Simpsons’...
Woo hoo! Fans of the long-time Fox animated TV show The Simpsons are up for a treat as Universal Orlando Resort has expanded a theme park modeled after the infamous town of Springfield, complete with...
View ArticleThinking outside the Box: Modern Adverting Strategies
Ever since people started trading goods and services, advertising has become a focal point for many business savvy individuals. Back then, businesses heavily relied on word of mouth to attract more...
View ArticleThe Agency Guide to Choosing the Right SEO Reseller Company
The demand for search marketing continues to grow rapidly, and many businesses look for effective strategies online. These businesses rely on SEO vendors who can integrate both digital and traditional...
View ArticleFord Is America’s Top Brand
Ford has yet again come out on top of a race, this time as the best-perceived brand in the US, not just among car companies but among all companies in the country. Research firm YouGov announced the...
View ArticleApple : iPhone Sales Up But Profit Declines
Apple profits have declined for a third consecutive quarter to $7.5bn, although iPhone sales were stronger than analysts’ expected. Disappointing earnings The disappointing figures prompted fears about...
View ArticleSephora Pulls Lipstick After Name Sparks Outrage
French cosmetics giant Sephora has pulled a lipstick dubbed “Celebutard” amid public criticism from customers, particularly parents of children with mental disabilities. Offensive make-up line The...
View ArticleSpanish Winemakers Compete In China’s Wine Market
Wines from Spain and the New World are gaining ground in China, as Chinese wine enthusiasts become increasingly adventurous. Taste of success Exports of Spanish wines in China have jumped by 40% in the...
View ArticleUS Stocks Go Up Sharply At Close
New evidence of a stronger economy and a flurry of corporate deals are giving the stock market a good push. The stock price of LSI Corp went up Monday after Avago Technologies announced that it was...
View Article
More Pages to Explore .....